Google Certification

Google Ad-words Training

PMI Logo Color w-Trade and Name10-2006

Intensive 10 weeks program on google advertising training, designed to teach, train and make

students, professionals from all walk of life, about the basics of paid marketing techniques in digital marketing, with special emphasis on ‘ how to advertise on google ” . This course not just gives you, Google Ad-words Certification. But provides you ‘n’ number of benefits which will give boost to your career.

Google Analytics Training

1) Google Analytics interface
  • Understanding paid search, organic search, PPC, CPC, and SEO
  • Introductions, your objectives and building your action plan
  • Understanding paid search, organic search, PPC, CPC, and SEO
  • Accessing Google Analytics with your Google account
  • The Google Analytics concepts of accounts, web properties and profiles
  • The Google Analytics page tag
  • Exploring and understanding real-time
  • Exploring and understanding standard reporting
  • Creating, using and sharing annotations
  • Understanding and defining page views and unique page views
  • Understanding and defining visitors and visits
  • Introducing universal analytics and the new measurement protocol
  • Exploring and understanding the locations report
  • Understanding and defining dimensions and metrics
  • Creating, using and sharing shortcuts
  • Understanding and defining bounce and bounce rate
  • Identifying high bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Understanding and defining exit and exit rate
  • Exploring and understanding the traffic sources report suite
  • Understanding and defining direct, referral and search engine traffic
  • Identifying high-bouncing traffic sources
  • Identifying high-bouncing traffic to landing pages with cross segmentation

2) Measuring success with goals , funnels 

  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Understanding and defining goals
  • Goals as a way of prioritizing your work
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal *
  • Exploring and understanding the goals report suite
  • Exploring and understanding the goal flow report
  • Multi-Channel Funnels Analysis

3) E-commerce and Event Analysis & Tracking

  • Exploring and understanding the e-commerce report suite
  • Understanding how e-commerce transactions are recorded
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organization objectives
  • Understanding intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards
  • Applying and understanding default advanced segments
  • Creating, using and sharing custom advanced segments

4) Reporting and measuring your visitors, devices and traffic sources

  • How Google Analytics measures visitors, visits, browsers and mobiles
  • Understanding and defining the Google Analytics’ cookies
  • Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
  • Exploring and understanding audience
  • Exploring and understanding mobile
  • Exploring and understanding traffic sources
  • Time Metrics Analysis and reporting
  • Content Metrics Analysis and reporting
  • Understanding and defining source, medium, campaign, content and term
  • Understanding and using Google Analytics campaign tracking and the URL builder
  • Understanding and using the new campaign management system
  • Measuring e-mail marketing campaigns
  • Measuring banners and display advertising campaigns
  • Measuring in-bound social media campaigns
  • Measuring off-line campaigns using vanity URLs and QR codes
  • Integrating Google Analytics and Google AdWords
  • Exploring and understanding advertising

5) Understanding visitors behavior on your site

  • Exploring and understanding all pages
  • Exploring and understanding navigation summary
  • Exploring and understanding page title and its significance for SEO
  • Exploring and understanding content drilldown
  • Exploring and understanding in-page analytics
  • Improving in-page analytics
  • Understanding and using exit pages
  • Understanding and using landing pages
  • Understanding and using entrance paths
  • Exploring and understanding visitors flow
  • Exploring and understanding goal flow
  • Measuring how your traffic sources convert to goals and transactions
  • Creating, editing and sharing powerful custom reports

Data Annotations and Validations

  • What is Data Annotation and what is the use of it?

  • Data Annotation Attributes in ASP.Net MVC

  • Custom Error Messages

Caching In ASP.Net MVC

  • What is Caching? What is Use of Caching?

  • Using OutputCache Attribute

  • Varying Output By Parameter

Authentication in ASP.Net MVC

  • OWIN & KATANA Overview

  • Identity

  • Creating Users and Roles

  • Using the Account Controller

  • Authorizing Users

Working With Ajax in JQuery

  • Unobtrusive JavaScript.

  • Using Jquery In ASP.Net MVC Application

  • Using Jquery UI Plugin In ASP.Net MVC


  • History of LINQ

  • Fundamentals of LINQ

  • LINQ Query Syntax.

  • LINQ deferred execution and immediate execution.

  • LINQ eager loading and lazy loading

  • Understanding IEnumerable, IQueryable, IList and ICollection

  • SQL Joins using LINQ

ADO.NET ENTITY FRAMEWORK – Implementation with MVC5

  • History of Ado.Net Entity Framework

  • Fundamentals of Entity Framework ORM

  • Entity Framework Development Model : Code First, Database First and Model First

  • Data Context Initializers

  • Code First Mapping using Data Annotation

  • Code First Mapping using Fluent API

  • Entity Framework Code First Migrations

  • CRUD Operations using Entity Framework

  • Inheritance and Entity Splitting

  • Database First development


  • Introduction to REST

  • History of ASP.NET Web API

  • Fundamentals of ASP.NET Web API

  • CRUD Operations Using Web API

  • Securing Web API

  • Hosting Web API

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